Research on the Protection of Consumers' Right to Know in Live Streaming

This article studies the protection of consumers' right to know in live streaming sales. Firstly, rise and development trend sales e-commerce field were outlined, challenges faced by process analyzed, such as information asymmetry, false advertising, product quality issues. Next, importance protecting its impact on consumers, businesses, market discussed. Finally, measures proposed improve know, including strengthening regulatory measures, improving laws regulations, promoting platform responsibility, hope providing some reference for consumers.